Laura Calderon
PORTFOLIO
PORTFOLIO
Im a Graphic & Motion Designer
HELLO
Graduated B.des In Industrial design
I’m Laura Calderon, a multidisciplinary designer with a B.Des in Industrial Design from Hadassah Academic College, Jerusalem.
Passionate about visual storytelling, I transform ideas into compelling, user-centered, and functional experiences.
With an attentive eye for detail and a solid design sensibility, I love to create visuals that communicate, inspire, and engage.
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Skills
Studies
Graduated B.Des in Inclusive Industrial Design - Hadassah Academic College
Domestika Online courses:
After Effects.
Advanced After Effects.
App design with Figma: From brief to prototype.
Design Systems for web pages with Figma.
Advanced Adobe Photoshop.
Specialization in graphic design and visual communication.
Experience
Freelancer Design works
2024-2025
Visual Merchandiser - IKEA
2021-2024
Sales Expert - Avi Luvaton Art Galeries 2016-2017
Sales Expert - H.Stern Jewelers
2014-1016
I am
Creative, Curious, Team worker,
Detail-oriented, Diligent, Innovative, Resilient, Strategic, Organized, Empathetic,
Competent, Insightful, Efficient.
Illustrator
Photoshop
After Effects
Premiere
Figma
AI Tools
My Journey
1
At H. Stern and Luvaton Art galleries, I developed expertise in materials, product knowledge, storytelling, and audience engagement. Later, I refined these skills during my degree.
2
In my studies, I focused on a human-centered approach to design. I learned about the creative process and how to solve problems effectively, from brainstorming ideas to creating prototypes and experimenting. To showcase and communicate my designs, I had to master the entire graphic process, applying my knowledge in visual storytelling, layout, and presentation. This training helped me understand how to design products and visuals that prioritize users while balancing functionality, accessibility, and aesthetics.
3
At IKEA, I designed and adapted spaces for various audiences in the kids, dining, and kitchen departments, overseeing the process from 3D planning to implementation. Spatial experiences that considered age, social status, and market trends, ensuring effective visual communication and matching graphic elements and products while collaborating with sales and logistics teams.
Graphic Design
Motion Design
This is a space to share more about the event: who's behind it, what it entails, and what this site has to offer. It’s an opportunity to tell the story behind the special day or describe a unique moment or service offered. You can use this section to share the journey or highlight a particular feature that makes the event unique.
Product Design
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What I Do
Below you can find a selection of my works, and my skills, hope you find them interesting.
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Visual Merchandise
Why Hire Me
I aim to create impactful, inclusive solutions by understanding diverse needs through research, while consistently delivering added value through innovative and strategic design
My expertise in Industrial Design: Making projects from concept development to prototype creation, I design human-centered products that merge aesthetics with usability, ensuring every detail contributes to a seamless user experience.
My Passion for Design: I excel in translating briefs into visually captivating designs that connect with target audiences.